Strategi Pemasaran Restoran Cepat Saji Domino’s Pizza Cabang Cilegon Dalam Meningkatkan Penjualan

Abstract

Strategy is an action that is incremental (always increasing) and continuous and is carried out from the point of view of what customers expect in the future. In this study, focused on "how domino's pizza marketing strategy can increase product sales". This study suggests a problem formulation, namely how the domino's pizza marketing strategy is to increase product sales. This type of research is qualitative descriptive, using informants to conduct interviews and observations using a case study approach. The data source used is primary data, namely information that comes from direct observation of the research location after making observations and interviews. Meanwhile, secondary sources are data obtained from documentation or literature study to complement primary data.

The results of this study are Domino's Pizza is a restaurant that implements two marketing systems, both online and offline, to increase domino's pizza enthusiasts to hold promos and discounts without any big days and generate profits for the company, domino's pizza also always pays attention. the quality of its products, the existence of a complete payment system can make it easier for consumers to transact and domino's staff also serve friendly customers in order to create a good and positive experience.