Jurnal Strategi Komunikasi Pemasaran Kelompok Sadar Wisata Pantai Bagedur Dalam Meningkatkan Pengunjung Wisatawan

Abstract

Communication is the interaction between the two parties to obtain the desired information, while the communicators rely on the mass media with modern telematics technology so that they can disseminate information, the information received will be fast in front of the public. Meanwhile, Marketing Communication is an inter-social interaction of individuals in terms of benefiting various parties. Marketing in the 5.0 era has increased rapidly, many people have influenced the times. This study discusses how tourism awareness groups increase tourist visitors, the role they play in giving awareness to the public that there are opportunities in tourism. This study uses descriptive qualitative methods with data collection techniques, namely: interviews, observation and documentation. The theory used is AIDA (Attention, Interest, Desire, Action) which is a theory of the purchasing decision-making process or selection that is chosen by potential consumers, the success of a promotion is the presence of potential buyers in choosing products or services, such as promoting Bagedur beach by tourism awareness groups to potential visitors. The results of this study are that the role of tourism awareness groups in improving and promoting Bagedur Beach to the wider community, especially on social media, is the main target in the modern era.