Strategi Komunikasi Radio Republik Indonesia (RRI) Banten Dalam Mensosialisasikan Wisata dan Budaya Banten Kepada Masyarakat

Abstract

Knowledge and preservation of tourist destinations is one of the foundations in strengthening the tourism sector in each region. One aspect that is the main problem in the development of tourist destinations in Banten is the lack of information and public exploration of the tourism sector. This research was conducted with the aim to find out how the communication strategy used in socializing Banten tourism and culture. Researchers use Information Integration Theory. Using a post-positivism paradigm and a qualitative approach. The data obtained is then processed using the case study method. Data collection was also carried out by observation, interviews supported by documentation from RRI Banten. The results of the study stated that the communication strategy was carried out by RRI Banten through online reporting, Filler, Spot and talk shows with resource persons who are tourism and culture activists in Banten. The message conveyed in the socialization was in the form of an introduction to tourist and cultural attractions in Banten, their current conditions, as well as directions for maintaining and preserving tourism and culture. In socializing tourism and culture, RRI Banten has implemented a communication strategy in accordance with the theory of information integration.