Strategi Komunikasi Mitigasi Penanggulangan Bencana Banjir di Kecamatan Cibeber Oleh Badan Penanggulangan Bencana Daerah (BPBD) Kota Cilegon

Abstract

This study aims to analyze the activities and components of the flood disaster mitigation communication strategy that occurred in Cibeber District by BPBD Cilegon City. The method used in this research is descriptive qualitative with an interpretive approach. Data collection was carried out through semi-structured interviews with the Cilegon City BPBD with a research focus in the form of disaster mitigation communication according to Haddow & Haddow and interviews were conducted with Cibeber residents with the condition that they had experienced a flood disaster to find out whether the communication implemented by the Cilegon City BPBD was conveyed or not to the District residents Cibeber. The research results show that socialization activities are the right step to support the main program in educating the people of Cilegon City, especially Cibeber District. In addition, mass media and social media are used as modern communication channels to carry out a series of flood disaster mitigation communication activities by the Cilegon City BPBD which are considered quite effective and efficient.